A 30-year veteran of the Irving CVB, Maura was named executive director in October 2003. Maura is a former chair of Destinations International, and just finished chairing its Destination Marketing Accreditation Program board.  She recently completed a three-year term as the first chair of the Certified Destination Management Executive program, and championed and led the debut of the program’s first Elective in Economic Development.  She has served on DestinationNEXT task forces and is a DestinationNEXT facilitator. She has earned the designation of Fellow, Certified Destination Management Executive (FCDME).

Mya Surrency is a nationally recognized expert in B2B destination marketing, known for innovative, results-driven strategies that have shaped the meetings and conventions space. She founded Digital Edge, the only agency focused solely on the group market, and led it for 14 years before its 2024 acquisition by Agital. Mya continues to guide destination marketing strategy with the same insight and impact. Her experience—rooted in leadership roles at major Florida DMOs—fuels her data-informed, action-oriented approach. A sought-after speaker and advisor, Mya’s influence spans conferences, advisory boards, and boardrooms across North America.