Linda John, CDME, ACC

Executive Consultant, MMGY NextFactor
MMGY NextFactor

Linda John is the CEO and founder of Linda John Consulting, LLC, providing destination consulting services to clients throughout the USA.  From 1993 – 2020, Linda served as the Executive Director for Visit Eau Claire in west-central Wisconsin.  Some of Linda’s top accomplishments at Visit Eau Claire included the development of a successful regional tourism program, creation of a sports commission for the Eau Claire area, and launching two successful mobile visitor center programs, all resulting in record-setting tourism growth for the region during her tenure.

In most recent years, John was at the table for the completion of Pablo Center at the Confluence, where Visit Eau Claire opened its new Experience Center, as well as collaborating to craft the community partnership strategy for the new Sonnentag Event and Recreation Complex. She also was the lead voice in advocating for a new convention center, including the completion of a feasibility study and the development of a collaborative strategy for the project.

Linda now owns and operates her professional consulting practice, ​Linda John Consulting, ​through which she offers a variety of professional destination services, including strategic planning and organizational rebuilding initiatives.

Linda is a member of the Foundation Board for Destinations International, is a Certified Destination Marketing Executive (CDME) and a Certified Executive Coach (ACC). She holds memberships with Destinations International and the International Coach Federation (ICF).   Linda has a Bachelor of Science degree in Business Administration from Minnesota State University in Mankato, and a Master of Science degree in Training and Human Resource Development from UW Stout.