Minto has more than 30 years experience in the tourism industry including hotel marketing, destination marketing and management.

She brings extensive knowledge of the Canadian market including more than 20 years working in DMO roles. Most recently, Minto spent 9 years as CEO at Explore Waterloo Region where she led the development for a business event specific marketing strategy, working closely with Destination Canada. Destination development in Waterloo Region focused on sport and the outdoors under Minto’s leadership.

Minto’s career also includes significant time spent in Nova Scotia at the provincial marketing organization and prior to that, Minto was with Hilton Canada in hotels across Canada in senior sales and marketing roles.

Minto has served on the board of the Destination Marketing Association of Canada, Destination Ontario and Destination Canada’s Business Events Advisory Committee. She currently serves on the boards of the Tourism Industry Association of Canada, the Tourism Industry Association of Ontario and Meetings Mean Business Canada.