Lauren Rogers, CDME, is a data-driven marketing strategist with over 15 years’ experience leading global marketing efforts for destinations and retail. Prior to joining Datafy, Lauren ran global tourism marketing for Simon Property Group and was the VP of Business Development for Santa Monica Travel & Tourism. She is passionate about helping DMOs strengthen their communities and drive economic impact to their destinations and stakeholders.

As the founder and President of Treat ‘em Right, Phil Bruno has served 43 years in the Tourism and Hospitality industry. Bruno works with DMOs to connect them with their Visitor Economy workers and communities through custom education programs both live and on-line. Treat ‘em Right programs have exceeded expectations in over 80 cities with 100,000 Certified Hospitality Professionals.  Since 2005 Phil has been a member of Destinations International and DMAI speaking at events and serving on the Advocacy Committee, Community Relations Task Force and Visitor Services planning committee.