Alli West is the Director of Strategy and Brand Planning at Sparkloft Media. She is a strategy specialist with 16 years of experience in marketing, advertising, and branding across industries including tourism, CPG, and retail. She has an MBA from Kellogg School of Management where she majored in Marketing and Innovation & Entrepreneurship. She is passionate about inclusive insight development and provocative strategic approaches that inspire bold creativity and connect with consumers. Alli lives in Chicago with her two labradoodles, Disco and Gypsy.