Advocating for travel, the importance of destination organizations and their work in their local communities
In an era of declining public support and increased need for transparency, it is more essential than ever for destination organizations to make an emotional and value-based appeal, supporting their message of ROI with the case for how their organization supports the people of the community with new opportunities for work, economic development and public services.
Our advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization's true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.
Destinations International is the collective voice of destination organizations, empowering destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping our members abreast of the challenges and opportunities presenting themselves in the marketplace. DI educates, equips, and empowers its members to advocate on behalf of their destination organizations and their destination communities.