Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Social Impact

two men pose in front of a lighthouse

Jun 25

Discover Puerto Rico's Inclusive Approach to LGBTQ+ Tourism

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Success Measurements

Colorful mural on side of a building that says "Greetings from Southern Indiana"

Jun 25

Reimagining Relevance: How SoIN Tourism Turned a Visitor Center into a Community Hub

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Success Measurements

camera crew filming at night

Apr 25

Lights, Camera, Community: How Champaign-Urbana Built a Film-Friendly Destination

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Event Impact Calculator (EIC)

sign outside stadium that reads "Welcome to TAY-ronto"

Apr 25

Swifties, Are You Ready for It? Unpacking the Economic Impact of Taylor Swift's Eras Tour in Toronto

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Success Measurements

Japan Travel and Tourism Association DNEXT meeting

Mar 25

Japan Travel and Tourism Association’s Strategy for Sustainable Destination Growth

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Event Impact Calculator (EIC)

Vancouver British Colombia aerial view of city

Jan 25

Attracting Large-Scale Global Events: How Vancouver Used the Event Impact Calculator to Secure the World's Premier Tech Conference

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Organizational Resilience & Growth

Harriet Tubman statue

Nov 24

Visit Cayuga's Inclusion Efforts Spur Economic Vitality and Community Empowerment

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Products & Tools

festival with a crowd of people facing a stage at night

Aug 24

Showcasing the Impacts of Festivals on Sacramento’s Community

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Success Measurements

Boy lying in hotel bed surrounded by pizza and snacks

Jul 24

Greenville’s Iconic Home Alone Experience Closes the Occupancy Gap

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Event Impact Calculator (EIC)

Empowering All: Leveraging the EIC for Stakeholder Engagement & Community Advocacy

Apr 24

Empowering All: Leveraging the EIC for Stakeholder Engagement & Community Advocacy

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Business Events

Branson MO

Nov 23

Creating Destination Site Visits That Are Curated Experiences

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Business Events

ACB group photo with certificates and dogs

Jul 23

Creating a Welcoming Environment That Drives Event Attendance

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