Victoria Cimino is an award-winning destination leader and brand expert, providing consulting services that ensure increased visitation and economic impact. Prior to establishing Cimino Consulting, she served as president and CEO of Visit Williamsburg, the official destination marketing organization for Williamsburg, Yorktown, and Jamestown, Virginia, where she provided expertise, 
leadership, and vision in all sales and marketing efforts.

Under Cimino’s direction, the destination realized its highest hotel occupancy in more than a decade, expanded its market share, and produced enviable advertising campaigns. In 2021, she was named one of the “Top 25 Extraordinary Minds” in marketing by Hospitality Sales & Marketing Association International (HSMAI).

With more than 20 years of hospitality and destination marketing experience, she previously held positions as director of the New Hampshire Division of Travel and Tourism Development and director of international marketing for the Massachusetts Office of Travel and Tourism.

In addition, she has served on a variety of boards and committees, including Discover New England, New Hampshire Travel Council, U.S. Travel Association’s (USTA) board of directors, National Council of State Tourism Directors and ESTO Planning Committee, Capital Region USA’s Allied Member Advisory Committee, and National Governor’s Association’s Annual Meeting Committee. Currently, Cimino sits on Destinations International’s board of directors.