Join Fred Dixon, the recently appointed CEO of Brand USA, as he reflects on his first six months leading the nation’s destination marketing organization. Fred will share key insights from his early tenure, strategic priorities for Brand USA, and how the organization plans to adapt to the evolving landscape of global travel. Discover his vision for fostering innovation, strengthening international partnerships, and driving sustainable growth to ensure the U.S. remains a top destination in an increasingly competitive global market. Engage in an enlightening dialogue about what’s next for Brand USA and the future of travel.

Step into the historic Lucas Theatre for the Arts for an unforgettable afternoon that celebrates creativity, culture, and connection. Guests will be welcomed by the grandeur of this architectural gem before experiencing the captivating sound of the Mighty Wurlitzer, a rare and magnificent pipe organ. This unique performance will accompany a SCAD-produced silent film, showcasing how the Savannah College of Art and Design (SCAD) brings its theaters to life with vibrant cultural activities open to the entire community.

Discover the transformative impact of SCAD through an engaging presentation on the university’s contributions to Savannah’s economy and its influence on visitation, underscoring the critical role educational institutions play in shaping destinations.

The event culminates with an introduction to SCADpro, the university's innovative design studio that partners with global brands like Disney, Google, and Coca-Cola, as well as cities and businesses, to solve real-world challenges through the power of art and design. This immersive experience promises to leave you inspired by the dynamic intersection of education, culture, and creative ingenuity.