Sonia Fong is Senior Vice President of Convention Development for Louisville Tourism and has worked in the hospitality industry for approximately 25 years.  Fong’s responsibilities include managing the convention sales team to achieve annual room night goals, developing, and implementing the convention sales and marketing plan, outlining specific sales objectives and priorities for the convention sales staff and establishing sales policies and procedures to maximize Louisville as a convention destination.

Prior to coming to the Louisville Bureau, she was Vice President of Convention Sales & Services for the Greater Miami Convention & Visitors Bureau, working with the Miami DMO for 21 years serving in a variety of sales positions with additional responsibilities overseeing their Washington, D.C. regional sales office. Previously, Fong represented a variety of Miami hotels including the Biltmore Hotel and several Marriott properties. Through her past work experiences, Fong has worked with many high-profile groups such as Bitcoin, the Democratic National Convention bid, Art Basel, the Miami International Boat Show and many national tradeshows throughout her time in Miami.

Fong has a Bachelor of Science in Hospitality Management and her MBA from Florida International University. She was one of several recipients to be awarded a Momentum Award through Smart Meeting’s 2022 Catalyst Awards and Louisville Business First’s 20 People to Know in Tourism & Hospitality 2023. Her industry involvement includes active participation in MPI, PCMA, IAEE, ASAE, and SISO. She is currently completing her CDME.