Since 2015, Rose Noble has been an essential member in the travel and tourism industry. Currently serving as the CEO at Visit Spokane, the official Destination Organization for the City of Spokane and Spokane County, Washington, she is the key decision-maker for marketing, sales, and public relations strategies. In addition to executing all the bureau's strategic planning initiatives, she also holds responsibility for overseeing destination advocacy and community engagement in her current role. Before landing in Washington, Rose spent 6 years as CEO with Galena Country Tourism (GCT), Galena, Illinois.
Originally from Illinois, Noble and her husband relocated to Spokane in 2023, to work and raise their three children. With a degree in Communications-PR, she has more than 19 years of expertise in marketing and design, along with a strong understanding of branding and communications, including modern media and emerging technologies.
Rose has earned her accreditation as a Certified Destination Management Executive (CDME) from Destination International's distinguished certification program for tourism professionals (2023). She also sits as a Board Director on Destinations International (DI) Association and is a committee member on both the Global Leadership and Small DMOs committees. Since relocating to Spokane, Rose has been elected to the State of Washington Tourism’s (SWT) Board of Directors. She actively serves on the Sustainable Funding Committee, championing enhanced recognition and funding at the state level. She has also become an active member of Washington Destination Marketing Organizations (WSDMO), Spokane Hotel Motel Association (SHMA), and Spokane County’s Tourism Promotion Area commission (TPA) acting as the appointed TPA Manager for the commission. Previously, she was active in the Illinois Council of Convention and Visitors Bureau (ICCVB), holding various positions, including Vice Chair, and Chair-elect (2022-23). She also served on the Marketing & Communication sub-committee, collaborating directly with the Illinois Office of Tourism (IOT) and Illinois Governor to develop a statewide COVID recovery marketing campaign, which launched in Spring 2021.
Other board and committee involvements:
• City of Spokane – Tourism Art & Cultural Investment Committee, (2024-26)
• Northwest Museum of Arts and Culture (MAC) – Board of Trustees (2024-27)
• Downtown Spokane Partnership (DSP) – Board Director, Ex-officio (2024-26)
• Greater Spokane Incorporated (GSI) – Regional Advisory Council, Ex-officio (2024-26)
• Fairchild Airforce – Honorary Commander (2023-26)
• Jo Daviess Conservation Foundation – Board Director (2022-23)
• Northwest IL Economic Development – Board Director (2023)
• League of Women Voters, IL – Watershed Committee (2022-23)
• Broad Ideas – Co-Founder, committee member (2020-23)
• Great River Trail IL Extension Planning – Partners Committee (2019-23)
• Tri-States Tourism (IL, IA, WI)– Board Director (2018-21)
Personal:
When Rose isn’t working as a tourism professional, she utilizes her artistic skills to craft creative content for friends and family. With her husband, she runs a small-batch press label that produces music, art, and zines. She also enjoys drawing, spending time outdoors, snuggling with her Miniature Schnauzer, adventuring in search of the perfect vegan donut, traveling with her family, and learning new things.