Rori Ferensic is the Senior Director of Education at Destinations International, the global trade association for convention and visitors bureaus and tourism boards.  Rori provides leadership in planning, budgeting, development and execution of Destinations International’s suite of education and certification programming.

Prior to joining Destinations International, Rori was the Director of Education and Credentialing at the National Automatic Merchandising Association (NAMA), the national trade association representing the $25 billion US convenience services industry.  

Previously, Rori held senior level positions at several trade and professional associations, where she spent time developing, growing and managing association-based certification and education programs, initiating and managing partnerships and alliances, negotiating partnership contracts and strategizing for new product development and organizational growth. 

When she isn’t checking off destinations on her travel bucket list, Rori serves the community as a volunteer, is an avid reader, and an Orange Theory fanatic.