Kristin McGrath, Executive Director of the Pasadena Convention & Visitors Bureau since April 2022, has more than 25 years of tourism industry experience, specializing in destination management, sales, and marketing. Prior to making the move to Pasadena, she held sales leadership positions at Visit Albuquerque, Richmond Region Tourism, and the Providence Warwick Convention & Visitors Bureau.

Since earning her CDME in 2010, McGrath has served in a variety of Destinations International volunteer leadership positions, including DMAP Board Member, CDME Board Member, and co-chair of the Professional Development Committee. She was named an Industry Trendsetter in 2014 by Meetings Focus Magazine, and in 2020 Smart Meetings recognized her as a Smart Women in Meetings-Industry Leader. Having been the beneficiary of mentorship by female destination organization leaders during her career and eager to pay-it-forward, McGrath continually seeks opportunities to work with the next generation of talent building their careers.

As a life-long New England Patriots fan now living in Los Angeles Rams territory, Kristin has turned her attention to college football and enjoys cheering for the UCLA Bruins – a team that calls Pasadena’s iconic Rose Bowl Stadium home.