For 25 years, Julie Holmen has been actively selling individual hotel properties and entire destinations in the global travel market. Most recently, Julie was with Meeting Professionals International where she worked with their global supplier accounts and strategic alliance partners to enhance MPI's presence around the world. Julie developed a personal passion for destinations sales when she took on the challenging role of Director of Citywide Sales and Event Engagement from 2006 to 2017 with Destination Toronto. Julie and her team focused on attracting Canadian, US, and International corporate events and incentives and re-creating a "Toronto Experience" in numerous destinations and at many industry events. Dedicated to her profession, Julie has served on several industry boards and committees with organizations such as MPI Toronto Chapter, MPI Global, FICP, and Humber College and has won several prestigious awards including being inducted into the M&IT Hall of Fame under the industry mentor category. A true advocate for the meetings and events industry, Julie has mentored many "up and comers" within the hospitality industry.