John Percy is President and CEO of Destination Niagara USA (formerly the Niagara Tourism and Convention Corporation – NTCC), the official Tourism Promotion Agency and a full service Destination Marketing Organization serving Niagara Falls and Niagara County, New York/USA. Previously, Mr. Percy served as Vice President of Sales and Marketing for the NTCC. Other prior experience includes Vice President of Tourism for the Niagara Falls Convention and Visitors Bureau and 15 years in shopping center marketing and management in both Western New York and Detroit, Michigan. 

In addition to serving on the Destinations International Foundation Board of Trustees, Mr. Percy also serves on the Board of Directors for the American Bus Association (ABA), Board of Governors for the ABA Foundation, Niagara USA Chamber of Commerce, and the Niagara Falls National Heritage Area. He also serves as Chairman of the Tourism Implementation Council of the Western New York Regional Economic Development Council.