Greg Oates is Senior Vice President of Innovation at MMGY NextFactor. He helps cities worldwide align their tourism and economic development strategies to drive sustainable visitor growth and build stronger communities.

Greg leads the development of Destination Master Plans and Tourism Strategy Plans for MMGY NextFactor. He also oversees the production of Destination International’s DestinationNEXT Futures Study, which provides the industry’s most comprehensive road map defining the future of the global visitor economy.

Previous to joining MMGY NextFactor, Greg led tourism-related research and brand partnership development at Skift.