Fred Dixon is President and CEO of NYC & Company, New York City’s official destination marketing organization. He joined the organization in 2005 as Vice President, Tourism and rose to become CEO in 2014. With more than 30 years of experience in the travel industry, Dixon has the overall responsibility for developing and implementing New York City’s tourism, meetings and events strategy and programming to grow business and leisure travel from across the US and from around the world.
At NYC & Company, he has built a sales and marketing team that is at the core of the organization’s strategy to increase visitation and economic impact across the City. In 2019, New York City welcomed a record 66.6 million visitors, which generated $72 Billion in economic impact and powered more than 400,000 jobs across the five boroughs.
Dixon built a global network of 17 global outposts comprising sales, marketing and press professionals in diverse feeder markets from Australia to the UK, China to Mexico and India to Brazil that more than doubled international visitation to 13.5 million by the end of 2019.
In 2020 during the early months of the Covid-19 Pandemic, Dixon organized the Coalition for NYC Hospitality and Tourism Recovery which brought industry leaders together from across industry and all five boroughs to begin planning a path back. By July 2020, NYC & Company and the Coalition published “All In NYC: The Roadmap for Tourism’s Reimagining and Recovery” which is being implemented with the support of a $30 Million investment from the City of New York for recovery messaging and promotion.
Fred is a respected leader with positions on travel industry association boards and committees including the New York Convention Center Operating Corporation Board and U.S. Travel Association where he serves as Vice Chair of the Board, Co-Chair of the Meetings Mean Business Coalition and member of the IPW Planning Committee.
He has previously held board positions with the U.S. Department of Commerce’s Travel and Tourism Advisory Board, Tourism Cares, the National Tour Association (NTA) and Student & Youth Travel Association (SYTA).
Prior to joining NYC & Company, Fred served in key positions at the Nashville Convention & Visitors Bureau, Planet Hollywood International, The Biltmore Estate, the Gatlinburg Convention & Visitors Bureau, Delta Airlines and Group Sales Box Office.
Fred is a graduate of the University of Tennessee and resides in Midtown Manhattan.