Ellie Westman Chin is the President & CEO of Destination Madison, where she oversees the mission to increase the impact of the tourism economy on businesses, workforce and the quality of life for Madison, WI. She oversees a team of 30 whose efforts bring meetings, events and leisure visitors to the greater Madison region.  

Westman Chin was formerly President & CEO for Visit Franklin in Tennessee, where she was named the 2018 Greater Nashville Hospitality Association Woman in Hospitality & Tourism Leader of the Year. Westman Chin has a successful track record of increasing the economic impact of visitor spending; working with city leaders to continue to develop exceptional attractions; and has shown a deep commitment to resident education and community outreach on the impact of tourism.  

Westman Chin serves or has served on the boards of the U.S. Travel Association, Destinations International Foundation, Nashville Predators Foundation, Greater Nashville Hospitality Association, and the Williamson County Chamber of Commerce as well as on the Tennessee Tourism Committee and the Franklin Public Arts Commission. Prior to joining Visit Franklin, Westman Chin was vice president, business development & corporate events for the Atlanta Convention & Visitors Bureau. She previously worked for Empire Force Events in New York City and started her career assisting with the creation of the Nashville Sports Council for the Nashville Convention & Visitors Corporation. In that role, she supported the city’s efforts to attract the NFL and NHL to Nashville.