Destinations International Blog
Gain perspectives and insights on destinations and their impact on travelers, communities and economies worldwide.
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It’s the mobile screen that’s now the source of the majority of digital bookings in the US. Visitors research destinations to find top-rated activities, places...
Adam Lasky, Director of Business Development, Chatbox
July 2016
Most vacation plans begin with a focal point or a main attraction in mind. Think Niagara Falls or the Sistine Chapel. But it might not...
Denise Otero, Director of Partnerships, Inspirock
May 2016
Destination marketers are in a curious position. On one hand, they are in the inspiration business, tasked with showcasing the best that a destination has...
Jim Eustace, CEO, Get Smart Content
April 2016
Thomas Cook test-drove virtual reality marketing in 10 of its European retail stores last year, letting consumers try on headsets that took them on a...
Kate Rice, YouVisit
March 2016
The digital tsunami that has so roiled the media industry since the turn of the 21st century shows no signs of abating. It can play...
Norie Quintos, Editor at Large, National Geographic Traveler
March 2016
Voices In Advocacy (VIA) : Explain your tourism education program created for candidates vying for elected office within your DMO? Carl Wilgus (CW) : We...
Roger Rickard, Founder, Voices In Advocacy®
February 2016
A frequent question asked by those in charge of developing and managing the brand of their city, region, destination or country is how to measure...
Dr. Florian Kaefer, Founder and Editor, The Place Brand Observer
January 2016
In today’s digital age, destinations should look into incorporating technology to increase visitors and engagement. Here are four key ways to create meaningful interactions. Social...
Denise Otero, Director of Partnerships, Inspirock
January 2016
Almost every day an article like this one comes up in my Google alerts. The headline is almost always the same, “Destination X sets record...
September 2015
If you haven’t read the Oxford Economics DMAI report entitled “ Destination Promotion as an Economic Engine ,” I strongly suggest you do. As...
Carl Wilgus, Former President/CEO, Pocono Mountains Visitor Bureau
May 2015
Destination Marketing Organizations occupy the unique place of acting as the connective tissue between members of your communities, along with visitors from beyond. One key...
May 2015
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