Bill Geist is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, governance, marketing and legislative issues for Destination Marketing and Management Organizations (convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities).

Bill is the author of Destination Leadership and a contributor to Fundamentals in Destination Marketing. He has provided consulting services to over 200 Destination Marketing Organizations since 1995 and is a popular speaker on marketing, trends and destination development across North America.

Prior to forming Zeitgeist Consulting, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau from 1990-1995. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation. Before moving to the Madison CVB, Bill led the Kankakee County (IL) CVB and landed the first multi-year contract ever awarded for the American Power Boat Association's National Outboard Championships.

Bill holds an Executive MBA from the University of Wisconsin-Madison and a Bachelor of Arts degree in Political Science from Kenyon College.