Prior to Discover Lehigh Valley Michaels recently served as Vice President of Sales and Services for Visit Virginia’s Blue Ridge and Virginia’s Blue Ridge Sports Council. He also has held leadership positions for Visit Jacksonville and Daytona Beach Convention & Visitors Bureau.

2001-2005 Michaels served in the United States Navy, as a medical hospital corpsman. In 2003 was named Pacific Northwest Sailor of the Year and received The Navy & Marine Corps Achievement Medal. Alex is the current President & CEO of Discover Lehigh Valley, the destination marketing organization serving Lehigh and Northampton Counties.