Adam Burke serves as President & CEO of Los Angeles Tourism & Convention Board (Los Angeles Tourism), overseeing global brand marketing and sales strategies for one of the world’s most diverse and innovative destinations. He first joined the organization as Chief Operating Officer in 2016.

Burke is responsible for achieving the organization’s mission to “improve the quality of life for all Angelenos through the economic benefits of tourism.” Los Angeles Tourism is a Member-based, non-profit organization, proudly representing over 1,000 local businesses in the leisure and hospitality sector.

With more than 25 years of travel & tourism industry experience, Burke previously served as Senior Vice President, Customer Loyalty for Hilton Worldwide with global management responsibility for the award-winning Honors customer loyalty program. During his 17 years with Hilton, he held management positions in a variety of functional areas including strategic planning, international marketing, leisure & multi-brand marketing, sales integration, business development, CRM and enterprise technology.

Burke is actively engaged in advocating for the broader travel and tourism industry, serving on the Board of Directors of U.S. Travel Association and the Board of Trustees of the Destinations International Foundation, as well as the Global Leadership, and Equity, Diversity & Inclusion Committees of Destinations International, the Meetings Mean Business Coalition, and the Simpleview Advisory Board.

Locally, Burke serves on the Board of Directors of the Los Angeles Area Chamber of Commerce, Sister Cities of Los Angeles, and Central City Association of Los Angeles, as well as the Advisory Board of the Los Angeles Sports & Entertainment Commission.