2023 Convention Sales and Services Summit
event March 9, 2023
location_city National Harbor, MD, USA
location_on Gaylord National Resort & Convention Center
Innovation & Disruption
Stakeholder Engagement
New Business Models
Meetings & Events Recovery
REGISTER FOR THE SUMMIT
US$695
Registration is hosted in conjunction with Business Events Industry Week and powered by PCMA. Create or use your PCMA login information to register for the summit.
Convention Sales & Services Summit is part of 
Gather with your colleagues and clients for an incredible week of education, networking and selling all under one roof at the Gaylord National Harbor.
SCHEDULE AT A GLANCE
Schedule subject to change.
The Convention Sales & Services Summit is approved for up to seven (7) CDME CE credits. Learn about CDME recertification.
* All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the breakouts will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
Networking Breakfast
8:00 AM - 9:00 AM
Welcome and Overview
9:00 AM - 9:15 AM
The Future of Destination Organization Sales and Services
9:15 AM - 10:00 AM
Details +
Hear from this panel of Large Market Roundtable leaders about the future of the industry, what keeps them up at night and what their destinations are doing to future proof their departments.
Kelly Saling
SVP, Chief Sales Officer
Visit Seattle
Adrienne Siemers
Chief Sales Officer
Nashville Convention & Visitors Corp
Lorne Edwards
Chief Sales Officer
Visit Phoenix
Kelly SalingSVP, Chief Sales Officer
Visit Seattle
Adrienne SiemersChief Sales Officer
Nashville Convention & Visitors Corp
Lorne EdwardsChief Sales Officer
Visit Phoenix
Shifting your Sales and Servicing Tactics to Support the Evolving Needs of Events
10:00 AM - 10:45 AM
Details +
This informative session will provide insights into the shifting needs of meetings and events. Industry experts will provide context for destination organizations that will help them embrace these changes and support the event strategist by implementing tactical shifts in their sales and servicing offerings.
Beth Surmont
Vice President, Event Strategy & Design
360 Live Media
Bruce Gudenberg
SVP, Business Development & Industry Relations
Meeting Professionals International
Lauren Swenson
Senior Director, Hospitality
Cvent
Beth SurmontVice President, Event Strategy & Design
360 Live Media
Bruce GudenbergSVP, Business Development & Industry Relations
Meeting Professionals International
Lauren SwensonSenior Director, Hospitality
Cvent
Executive Roundtable: Future Proofing Our Departments Through Customer Relationships (limited to executive leadership by RSVP only)
10:00 AM - 10:45 AM
Details +
In this interactive session, destination organization executives will have the opportunity to engage with Planner Influencer Board members to discuss an array of topics impacting the industry. This conversation will provide the opportunity for both groups to begin creating solutions that will elevate the industry as a whole.
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
Networking Break
10:45 AM - 11:00 AM
Workshop: Evolving Sales and Services Tactics to Meet the Needs of Equity, Diversity and Inclusion
11:00 AM - 12:00 PM
Executive Roundtable: Future Proofing Our Departments Through Customer Relationships (limited to executive leadership by RSVP only)
11:00 AM - 12:00 PM
Details +
In this interactive session, destination organization executives will have the opportunity to engage with Planner Influencer Board members to discuss an array of topics impacting the industry. This conversation will provide the opportunity for both groups to begin creating solutions that will elevate the industry as a whole.
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
Networking Lunch
12:00 PM - 1:00 PM
3rd Party Perspectives: Collaborating with Destination Organizations to Maximize Success
1:00 PM - 1:45 PM
Details +
From booking displacements to event redesigns, the complexities associated with meetings and events requires a higher level of partnership than ever before. Join this session to hear from three industry experts as they discuss the overall industry trends and provide the group with tactical approaches for collaboration that they should be considering as we work together to future proof the industry.
Executive Roundtable: Future Proofing through Convention and Event Attendee Behavioral Data (limited to executive leadership by RSVP only)
1:00 PM - 1:45 PM
Details +
This thought-provoking session will use real life destination examples to showcase the value of attendee behavior data in the sales and servicing cycle. Destination Executives will be challenged to understanding the movements of delegates that come to their destination and learn how to leverage that intellectual capital to future proof of their departments.
Creating Metrics That Matter to Your Stakeholders
1:45 PM - 2:30 PM
Details +
In this session, the audience will have the opportunity to hear from the hotel, planner, and lobbyist perspectives on the information most valuable to them when advocating to internal and external stakeholders. The session will provide insight into the perception of the value of the CVB, and help those in attendance understand how they can best adjust their sales and services process to track the information most relevant to their stakeholders and, ultimately, increase the value of their partnerships.
Tommy Goodwin
Vice President, Government Affairs
Exhibitions & Conferences Alliance (ECA)
Ken Jarka
General Manager
Washington Hilton
Eduardo Chaillo, CMP, CMM, CASE, DES, CITP
Global Meetings and Tourism Specialists, LLC
Tommy GoodwinVice President, Government Affairs
Exhibitions & Conferences Alliance (ECA)
Ken JarkaGeneral Manager
Washington Hilton
Eduardo Chaillo, CMP, CMM, CASE, DES, CITPGlobal Meetings and Tourism Specialists, LLC
Executive Roundtable: Future Proofing through KPIs (limited to executive leadership by RSVP only)
1:45 PM - 2:30 PM
Details +
This roundtable discussion will provide time for executive leadership to discuss the KPIs they are tracking, and what data they are missing as they advocate for their departments internally and externally.
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
Networking Break
2:30 PM - 2:45 PM
Workshop: Evolving Sales and Services Strategies for Technology Disruption, Budgetary Impacts & Safety Concerns
2:45 PM - 3:45 PM
Executive Roundtable: Future Proofing by Protecting Ourselves through Risk Mitigation (limited to executive leadership by RSVP only)
2:45 PM - 3:45 PM
Details +
These micro-sessions will provide areas of consideration around risk mitigation and prepare attendees to share best practices.
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
All executive level attendees will receive an email invitation to participate in the Executive Roundtable sessions. Space is limited and RSVPs for the session will be on a first come first serve basis. For additional questions please contact Emily Scheiderer at [email protected].
The Future of Sales and Services Customer Engagment
3:45 PM - 4:30 PM
Details +
Join Destinations International's Planner Influencer Board members as they discuss the current challenges planners are facing. They will provide destination organizations with strategies and best practices that will help them partner effectively for the future proofing of their departments.
Alex Zapple, CAE, CMP, CEM, DES
Senior Director of Meetings
American Society of Nephrology
Nate Wambold, CAE, CMP, DES
Director, Membership, Meetings & Conferences
American Anthropological Association
Alex Zapple, CAE, CMP, CEM, DESSenior Director of Meetings
American Society of Nephrology
Nate Wambold, CAE, CMP, DESDirector, Membership, Meetings & Conferences
American Anthropological Association
Convention Sales & Services Summit will conclude in time for attendees to refresh, reconnect, and rev up for the PCMA Visionary Awards.
We are pleased to partner with Southwest Airlines to provide 3% off all published fares to Washington Reagan National Airport (DCA), Washington Dulles International Airport (IAD) and Baltimore-Washington International Airport (BWI) for Business Events Industry Week. Make your reservations through https://www.swabiz.com and use Company ID 99099980.
Event Partners
