Upcoming CDME Courses

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies.

PLEASE NOTE: An approved CDME Application is required prior to registering for courses. Please allow 10 business days for the application to be processed. Courses are only available to those accepted to and committed to completing the program.

Courses and instructors are subject to change. To receive CDME credit for a course, you MUST be in attendance for 100 percent of the scheduled course time. If you cannot attend for the full day for any reason, you will need to reschedule and take the course at a future date. Please contact [email protected] if any conflicts arise.

Core Courses

Each core course is two days in length from 8:30 AM - 5:00 PM each day.
Member rate: US$1,575 / Non-member: US$2,315

Elective Courses

Each elective course is 1.5 days in length from 8:30 AM - 5:00 PM and 9:00 AM - 12:00 PM.
Member rate: US$995 / Non-member: US$1,395

2023 CDME Courses

Spring CDME Courses

March 4-7, 2023
National Harbor, MD

Concurrent Core Courses
March 4-5, 2023

Destination Advocacy and Community Relations
Instructors: Cassandra McAuley, CDME, Senior Vice President, Destination Stewardship, MMGY NEXTFactor Enterprises Inc.
John Groh, CDME, President/CEO, Rockford Area Convention & Visitors Bureau
Destination Marketing and Sales
Instructors: Cody Chomiak, CDME, Vice President of Marketing, Travel Manitoba
Steve Paganelli, CDME, Head of Destination Marketing, Americas, Tripadvisor

Concurrent Elective Courses
March 6-7, 2023

Destination Economic Development
Instructors: Brett Oetting, CDME, President and CEO, Visit Corpus Christi
Katherine Saunders, SVP, Development Counsellors International
Destination Information and Research
Instructors: Barry White, CDME, CEO, Chattanooga Tourism Company
Michael Rudowski, CDME Candidate, Vice President of Research and Insights, Visit Dallas

Registration Deadline: February 6, 2023 OR until courses sell out. For 2023, we have limited enrollment to 42 participants per course. We strongly recommend that you register for the session and begin making travel arrangements as early as possible.

Summer CDME Courses

July 15-18, 2023
Dallas, TX

Concurrent Core Courses
July 15-16, 2023

Strategic Issues in Destination Management
Instructors: Gary Sherwin, CDME, President and CEO, Visit Newport Beach, Inc.
Maura Allen Gast, FCDME, Executive Director, Irving Convention & Visitors Bureau
Destination Leadership
Instructors: Craig Davis, CDME, President and CEO, Visit Dallas
Kathleen Frankford, CDME, Executive Director, Texas Association of Convention and Visitors Bureau

Concurrent Elective Courses
July 17-18, 2023

Development of the Destination Experience
Instructors: Maura Allen Gast, FCDME, Executive Director, Irving Convention & Visitors Bureau
David Holder, CDME, President, Clarity of Place
Destination Organization Financial Management
Instructors: Mike Zumbaugh, CDME, Chief Financial Officer, Visit Estes Park
Chris Kipper, CDME, Chief Financial Officer, Visit Louisville

REGISTRATION WILL OPEN IN SPRING 2023

Fall CDME Courses

October 7-10, 2023
Little Rock, AR

Concurrent Core Courses
October 7-8, 2023

Destination Advocacy and Community Relations
Instructors: Cassandra McAuley, CDME, Senior Vice President, Destination Stewardship, MMGY NEXTFactor Enterprises Inc.
John Groh, CDME, President and CEO, Rockford Area Convention & Visitors Bureau
Destination Marketing and Sales
Instructors: Tom Loftus, CDME, Vice President of Marketing, Richmond Region Tourism
Steve Paganelli, CDME, Head of Destination Marketing, Americas, TripAdvisor

Concurrent Elective Courses
October 9-10, 2023

Destination Positioning and Branding
Instructors: Gary Sherwin, CDME, President and CEO, Visit Newport Beach Inc.
Kelly Miller, CDME, President and CEO, Visit Huntington Beach
Human Resources and Culture Transformation
Instructors: Jennifer Johnson, Vice President of Operations, Monterey County CVB
Linda John, CDME, Vice President, Destination & Travel Practice, Fired-Up! Culture

REGISTRATION WILL OPEN IN SUMMER 2023

Why Do I Attend CDME?

"Taking on the responsibility of attending CDME courses certainly sets you apart from the rest. The skills and strategies taught as well as relationships made are invaluable. This is certainly an important step for anyone looking to advance into an executive role."

Karina Anthony
Marketing Director
Meet AC

Contact

For assistance or more information, please contact:

Rori Ferensic

Senior Vice President of Education
+1-202-835-4089
[email protected]

Taylor Ruoff

Education & Certification Manager
+1-202-835-4097
[email protected]