Vail Ross, STR’s Senior VP of Sales & Marketing, is responsible for the overall coordination, functional management and leadership of the company’s business development and marketing strategies. 

Vail is often a featured speaker at international, national, and regional conferences, and she serves in several industry board positions for the Destinations International Foundation, HSMAI Americas, the Tennessee Hospitality Association, and the Greater Nashville Hospitality Association. 

With STR since 2003, Vail was recognized by Hotel Management in 2019 as one of the Influential Women In Hospitality and was the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award. 

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.