Rolando Aedo has been a senior member of the Greater Miami Convention & Visitors Bureau (GMCVB) since 1994 and was appointed as Chief Operating Officer in December 2017. He works closely with the President and CEO in the day-to-day operation of all aspects of the organization and helps maintain and strengthen external stakeholder relationships. He leads GMCVB’s high-priority initiatives and establishes strategic programs to ensure the organization continues to remain at the forefront of the Destination Marketing Organization industry. Additionally, he serves as Chief Marketing Officer developing the GMCVB’s overall brand and marketing strategy with programs to drive consumer and business demand for Greater Miami and the Beaches as a global destination for vacation, meetings, conventions and major events.
Mr. Aedo has degrees from Miami-Dade College and Florida International University and an MBA in International Business from the University of Miami. He is also a Certified Destination Management Executive and was recognized as one of the top 25 “extraordinary minds” in sales and marketing by the Hospitality Sales and Marketing Association International.
Mr. Aedo was born in Norfolk, Virginia and came to Miami at a very early age where he has spent most of his life and is professionally and civically active. He currently serves as a member of the Miami Bayside Foundation, the Education Fund for Excellence in Miami-Dade County Public Schools, the Miami Dade College Alumni Committee, Miami Dade County Taxi Advisory Group, and several other community groups.