VBA Campaign Toolkit
Secure sustainable tourism funding with practical strategies and tools to implement visitor-based assessments effectively and grow your visitor economy.
The Importance of Visitor-based Assessments to Canada’s Economy report was developed in 2023 with input from over 100 Canadian destination professionals to evaluate existing VBA models and understand their impact on economic and cultural development. The report contains insights, strategies and advocacy tools needed to implement and defend visitor-based assessments and secure sustainable funding for tourism growth.
VBA Campaign Toolkit
The following resources are available for destination organizations to leverage the report to develop or support VBAs in your destination:
Key Takeaways from VBA Report
Find ten key takeaways from the report summarized in our Key Takeaway document.
Guiding Principles for VBAs
These twelve Guiding Principles drive a healthy and sustainable visitor-based assessment model for the future.
VBA Policy Brief
Destination organizations in Canada have a critical role to play in stimulating economies and influencing positive change. They are catalysts to help their communities grow trade and foreign exchange, increase investment in new infrastructure, create jobs, build knowledge and generate earnings. Visitor Based Assessments enable destination organizations to do this work.
Advocacy Letter in Support of VBA
Customize this template to send a letter to your elected officials in support of protecting VBA funds in your community.
FAQs about VBA
Have questions about visitor-based assessments in Canada? Find the answer in our FAQ document.
Short Presentation Deck: The Importance of Visitor-Based Assessments to Canada’s Economy
Find a short presentation deck for download here.
