Destination International Resource Library

Browse the full collection of sources including research, case studies and news.

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Marketing

kayaks on bayou

11/06/2026

The Art of the Destination Call-to-Action: Turning Inspiration Into Action

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Community Engagement

savannah wedding

08/13/2026

Reimagining a Classic: The Visit Savannah Brand Transformation

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Success Measurements

Annettee presenting on stage

05/27/2026

Incentive Travel Sentiment Is Shifting Fast. Destinations Need to Be Ready.

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Community Engagement

Mesa and Colorado Springs

05/27/2026

Collaboration Over Competition: A "Staff-Swap" Between DMOs

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Technology & Digital Marketing

Eau Claire drone shot

05/27/2026

Creative Ways to Get Media Attention as a Secondary Market Destination

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Success Measurements

Professional utilizes tablet to analyze data, modern analytics methods through visual representations and charts

12/12/2025

2025: The Year Destination Marketing Became Data-Driven

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Success Measurements

View of Loudoun VA during sunset

12/12/2025

Reimagining Destination Success: Inside Visit Loudoun’s Data-Driven Approach to Shaping Tomorrow’s KPIs

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Success Measurements

women with suitcases at the airport

12/12/2025

What the 2025 Incentive Travel Index Tells Us About Incentive Travel’s Future

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Success Measurements

David Peacock speaking at Advocacy Summit

12/05/2025

Reflecting on the 2025 Advocacy Summit in Sacramento

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