PDM Course Explorer
The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.
Registration for PDM is purchased as a package. Users will have 90 days from the date of registration to complete the entire program. Extensions will not be granted. Both of the two required courses must be completed to receive the Professional in Destination Management Certificate of Completion.
Fundamentals of Destination Management & Marketing
13 modules
The Fundamentals of Destination Management and Marketing course focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success is the operations of the organization and its place within the travel and tourism industry.
Fundamentals of Sales
10 modules
No sales, no business. It's the most fundamental fact of commerce. However, sales is often one of the most misunderstood and mismanaged aspects of business, despite its obvious and enormous importance. This course will take a deep dive into the sales function and why it’s essential to a destination organization.
About the Modules
- Each module contains a PDF of the slide deck, which you can download and print.
- Each module contains a video. Click the play arrow to watch the full video.
- Each module contains a knowledge check quiz. Once you close the video, you will be able to access the quiz. You will have unlimited attempts to pass the quiz, but you must successfully pass the quiz before you can move on to the next module.
- Once you have completed all modules, you will then be able to access the course final exam.
- Both course final exams must be completed to receive your Professional in Destination Management certificate of completion.
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Member Rate
US$495
Non-Member Rate
US$695
The PDM program is comprised of two courses, purchased as a package. Both courses are required and must be successfully completed to receive the Professional in Destination Management Certificate of Completion.