PDM Course Explorer
The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.
Registration for PDM is purchased as a package. Users will have 90 days from the date of registration to complete the entire program. Extensions will not be granted. Both of the two required courses must be completed to receive the Professional in Destination Management Certificate of Completion.
Fundamentals of Destination Management & Marketing
13 modules
The Fundamentals of Destination Management and Marketing course focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success is the operations of the organization and its place within the travel and tourism industry.
Fundamentals of Sales
10 modules
No sales, no business. It's the most fundamental fact of commerce. However, sales is often one of the most misunderstood and mismanaged aspects of business, despite its obvious and enormous importance. This course will take a deep dive into the sales function and why it’s essential to a destination organization.
Fundamentals of Destination Management & Marketing
Upon successful completion of this course, attendees will:
- Understand the evolving role of the destination organization and its value to the destination
- Understand the destination organization’s operating environment and structure
- Understand the difference between destination marketing and destination management
- Understand the need for strategic planning and research/data analysis
- Understand who the tourism stakeholders are and how to engage them in destination place-making
Modules

Executive Director
Irving, Texas CVB / Visit Irving

Executive Director
Naples, Marco Island, Everglades CVB

Executive Director
Irving, Texas CVB / Visit Irving

Executive Director
Irving, Texas CVB / Visit Irving

Executive Director
Naples, Marco Island, Everglades CVB

Executive Director
Irving, Texas CVB / Visit Irving
Guest Instructors:

Executive Vice President
Fired Up! Culture

Vice President, Operations
Monterey County CVB
Guest Instructor:

President
CFO by design

Executive Director
Naples, Marco Island, Everglades CVB

Executive Director
Naples, Marco Island, Everglades CVB

Executive Director
Naples, Marco Island, Everglades CVB

Executive Director
Naples, Marco Island, Everglades CVB
Guest Instructor:

Director of IT & Operations
Destination Cleveland

Executive Director
Irving, Texas CVB / Visit Irving

Executive Director
Naples, Marco Island, Everglades CVB
Fundamentals of Sales
Upon successful completion of this course, attendees will:
- Learn basic sales strategies and tactics
- Understand the language of sales
- Prepare for a sales opportunity
- Begin the discussion on the right foot
- Make an effective pitch
- Handle objections
- Seal the deal
- Follow up on sales
- Set sales goals
- Manage sales data
- Use a prospect board
Modules

VP of Sales, Services & Sports
Visit Albuquerque

Chief Executive Officer
Visit Stockton

VP of Sales, Services & Sports
Visit Albuquerque

VP of Sales, Services & Sports
Visit Albuquerque

Chief Executive Officer
Visit Stockton
Guest Instructor:

Director of Marketing
Tourism Winnipeg

VP of Sales, Services & Sports
Visit Albuquerque

Chief Executive Officer
Visit Stockton

VP of Sales, Services & Sports
Visit Albuquerque

Chief Executive Officer
Visit Stockton
About the Modules
- Each module contains a PDF of the slide deck, which you can download and print.
- Each module contains a video. Click the play arrow to watch the full video.
- Each module contains a knowledge check quiz. Once you close the video, you will be able to access the quiz. You will have unlimited attempts to pass the quiz, but you must successfully pass the quiz before you can move on to the next module.
- Once you have completed all modules, you will then be able to access the course final exam.
- Both course final exams must be completed to receive your Professional in Destination Management certificate of completion.