Vimal Vyas is Vice President of Data, Security and Digital Innovation for the Greater Raleigh Convention and Visitors Bureau. As data and digital innovation VP, he is responsible for leading the Bureau's strategic data and technology innovation programs as well as integrated digital efforts, including digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content/Internet marketing technologies and business analytics/intelligence.

In 2023 Vyas earned Destinations International's Certified Destination Management Executive (CDME) credential, which signals the destination marketing industry's highest educational achievement.