Social Impact Assessment Tool
Track your progress, benchmark against peers and uncover insights to drive measurable impact for your destination.
What Is the Social Impact Assessment?
The Social Impact Assessment is a comprehensive tool designed to help destination organizations measure their inclusion efforts, identify opportunities for growth and prioritize actionable strategies.
- Evaluate your organization’s practices across key dimensions of social inclusion.
- Benchmark your performance against industry peers.
- Use insights to guide decision-making and drive long-term impact.
Exciting Update for 2025!
Starting in 2025, the Social Impact Assessment will be available for participation year-round.
- Complete the Assessment at Your Convenience: Participate when it works best for your team. When responding to the assessment, reflect on your organization over the last 12 months.
- Immediate Results: Access your results and insights as soon as you complete the assessment.
- Year-Over-Year Comparisons: Your participation will contribute to robust industry benchmarks and enable you to track progress over time.
Destinations participating early in the year help create a stronger benchmark for the entire industry. We encourage you to participate as soon as possible to maximize the value of your insights and contribute to shaping the future of social inclusion in tourism.
For New and Returning Users
Returning Participants
Already participated in the Social Impact Assessment?
Log In to Continue Your Journey
Forgot your credentials? Recover them here.
New Participants
Ready to measure and improve your impact?
You’ll receive login credentials within 24 hours to begin your assessment.
What to Expect
Complete the Assessment
Once a year, answer key questions about your organization’s current practices. This can be a valuable exercise at the beginning of your fiscal year or during strategic planning. Identify a champion in your organization to gather assessment responses.
Unlock Results
Once complete, choose from results packages tailored to your needs:
• Basic Package (Free): An in-depth overview of your performance.
• Premium Package (Paid): Deep insights, actionable recommendations and consultation with DI's Social Inclusion team.
Act on Insights
Use your results to prioritize initiatives and benchmark progress.
Why Use the Social Impact Assessment Tool?
"At Visit Lake Charles, we believe the Social Impact Assessment Tool is critical in benchmarking our organization’s progress in becoming a more inclusive organization and destination. The tool allows us to have a 360-degree view of the work we are currently doing and areas for continued growth towards our inclusion goals."
TIMOTHY BUSH, TMP, CDME, CDTP
Chief Marketing Officer
Visit Lake Charles
Resources to Support
Webinar recordings can be found in the Online Learning Center. This webinar provides an overview of the benefits and competitive advantages of using the tool.
As Social Inclusion Manager at Destinations International, Ava leads strategic initiatives, manages impactful programs and fosters stakeholder engagement to advance equity and inclusion in the destination industry.