Social Impact Assessment Tool
Track your progress, benchmark against peers and uncover insights to drive measurable impact for your destination.
What Is the Social Impact Assessment?
The Social Impact Assessment is a comprehensive tool designed to help destination organizations measure their inclusion efforts, identify opportunities for growth and prioritize actionable strategies.
- Evaluate your organization’s practices across key dimensions, including workforce strategies and policies, community, and accessibility.
- Benchmark your performance against industry peers.
- Use insights to guide decision-making and drive long-term impact.
Exciting Update for 2025!
Starting in 2025, the Social Impact Assessment will be available for participation year-round.
- Complete the Assessment at Your Convenience: Participate when it works best for your team. When responding to the assessment, reflect on your organization over the last 12 months.
- Immediate Results: Access your results and insights as soon as you complete the assessment.
- Year-Over-Year Comparisons: Your participation will contribute to robust industry benchmarks and enable you to track progress over time.
Destinations participating early in the year help create a stronger benchmark for the entire industry. We encourage you to participate as soon as possible to maximize the value of your insights and contribute to shaping the future of social impact in tourism.
For New and Returning Users
Returning Participants
Already participated in the Social Impact Assessment?
Log In to Continue Your Journey
Forgot your credentials? Recover them here.
New Participants
Ready to measure and improve your impact?
You’ll receive login credentials within 24 hours to begin your assessment.
How to Engage
Complete the Assessment
Once a year, answer key questions about your organization’s current practices. This can be a valuable exercise at the beginning of your fiscal year or during strategic planning.
• Identify a champion in your organization to gather assessment responses.
• When all responses are gathered, place them into the tool platform.
Unlock Results
Once you submit your assessment, visit DI's online store to choose from results packages tailored to your needs:
• Basic Package (Free): An in-depth overview of your performance. This package is designed for destinations who are confident interpreting data and who seek robust insights to support inclusion direction.
• Premium Package ($2,500 USD): Deep insights, actionable recommendations and consultation with DI's Social Impact team. This package is designed for destinations who seek guidance to interpret and prioritize findings.
Act on Insights
Use your results to prioritize initiatives and benchmark progress.
• Use results to shape strategic plans, engage stakeholders, and demonstrate the importance of social impact in your destination.
Why Use the Social Impact Assessment Tool?
"At Visit Lake Charles, we believe the Social Impact Assessment Tool is critical in benchmarking our organization’s progress in becoming a more inclusive organization and destination. The tool allows us to have a 360-degree view of the work we are currently doing and areas for continued growth towards our goals."
TIMOTHY BUSH, TMP, CDME, CDTP
Chief Marketing Officer
Visit Lake Charles
Resources to Support
Webinar recordings can be found in the Online Learning Center. This webinar provides an overview of the benefits and competitive advantages of using the tool.
Ava Wells is the Social Inclusion Manager at Destinations International, leading efforts to advance the organization’s inclusion goals under Chief Inclusion Officer Sophia Hyder Hock. With over a decade in member and partner engagement, Ava excels in strategy development and stakeholder relations. Her background includes seven years in tech focusing on workplace inclusion and employee engagement, and three years in travel and tourism with the Nashville Convention & Visitors Corporation. Passionate about regenerative tourism and community impact, Ava lives in Montreal with her Canadian spouse and enjoys cooking, running, and reading.