Tourism Week is Back in Canada

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<span>Tourism Week is Back in Canada</span>
Bottom Line:

2023 marks the 13th year that the Tourism Industry Association of Canada has been celebrating tourism.

April 24th to 30th is Tourism Week in Canada and is the annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast.

Although 2023 marks the 13th year that the Tourism Industry Association of Canada has been celebrating tourism, this year is particularly important after more than two devastating years our industry. The rebuilding of Canada’s visitor economy is now underway, but there’s a long way to go before tourism reclaims being the $105-billion economic powerhouse it was pre-pandemic. That’s why this year’s theme is CANADA: Powered by Tourism!

The week kicked off with a press conference with the Federal Minister of Tourism, Randy Boissonnault and TIAC President and CEO, Beth Potter and continued later in the day with an evening reception at Ottawa’s Shaw Centre. The reception was well attended and included elected officials and TIAC members from across Canada as well as nine DMOs.

TIAC challenged all operators to light up in TIAC green (colour hex code #8BC53F) as part of its #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance.

The excitement spread to our Federal officials as 14 from coast to coast shared video messages supporting the industry.

Tourism Week is truly a week-long event that provides an opportunity to elevate the importance of our industry on the national stage in Canada and 2023 has been bigger than ever before.

About The Author

Minto Schneider, CDME

Destination Specialist, Government Affairs, Tourism Industry Association of Canada

Minto has more than 30 years experience in the tourism industry including hotel marketing, destination marketing and management.

She brings extensive knowledge of the Canadian market including more than 20 years working in DMO roles. Most recently, Minto spent 9 years as CEO at Explore Waterloo Region where she led the development for a business event specific marketing strategy, working closely with Destination Canada. Destination development in Waterloo Region focused on sport and the outdoors under Minto’s leadership.

Minto’s career also includes significant time spent in Nova Scotia at the provincial marketing organization and prior to that, Minto was with Hilton Canada in hotels across Canada in senior sales and marketing roles.

Minto has served on the board of the Destination Marketing Association of Canada, Destination Ontario and Destination Canada’s Business Events Advisory Committee. She currently serves on the boards of the Tourism Industry Association of Canada, the Tourism Industry Association of Ontario and Meetings Mean Business Canada.

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