Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

Search

Social Impact

large white building with people walking around it

07/30/2025

Tourism Kingston: No Food Wasted

Read More

DestinationNEXT

airplane in the sky at sunset

07/29/2025

From Message to Mandate: What the 2025 DestinationNEXT Futures Study Means for Marketers

Read More

Community Engagement

Frederick MD

07/23/2025

Behind the Scenes: What We Learned Shadowing Destination Teams

Read More

Success Measurements

07/22/2025

Why Travel Marketers Must Measure Efficiency, Not Just Conversions

Read More

Organizational Resilience & Growth

digital screen hanging on the wall in an airport

07/22/2025

Unlocking the Power of Data Storytelling, Using New Channels for Success

Read More

Social Impact

woman with her hand in front of her face with the sky in the background

07/21/2025

New York City Tourism + Conventions: Amplifying New York's Neighborhoods through “NYC Local Legends”

Read More

Technology & Digital Marketing

phone taking photo of a view while social media icons pop up

07/17/2025

5 Strategies for Maximizing Influencer Relations on a Budget

Read More

Products & Tools

Don Welsh on stage at Annual Convention

07/16/2025

ICYMI: 6 Game-Changing Resources Unveiled at 2025 Annual Convention

Read More

Destination Stewardship

man and woman having a conversation at work

07/16/2025

Future of Workforce: 5 Takeaways from our Listening Sessions

Read More

Destination Stewardship

mountain bikers in the hills of Colorado

07/16/2025

Shaping the Future of Colorado Tourism: A Visionary 10-Year Stewardship Plan & Guide for Destination Organizations (Part 2)

Read More

Technology & Digital Marketing

Donald Lilley presenting on stage at BizOps Summit

07/07/2025

Biz Ops: The Year Operations Stepped into the Spotlight

Read More

group of attendees at 2024 annual convention

07/01/2025

6 Things To Know Before You Go: A Marketer’s Guide to Getting the Most from Annual Convention

Read More