Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Technology & Digital Marketing

Why DMOs Should be Harnessing Their Owned Media

05/08/2023

Why Destinations Should be Harnessing Their Owned Media

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Business Events

Convention Sales and Services Summit

05/05/2023

My Seat at the Table: Key Takeaways from the Destination Sales and Services Summit

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Destination Development

How Incentive Programs are Evolving for Destinations

05/04/2023

How Incentive Programs are Evolving for Destinations

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Destination Stewardship

04/28/2023

Creating a Regenerative Tourism Brand- A Global Perspective

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Economic Development

Canada Tourism Week 2023 graphic

04/27/2023

Tourism Week is Back in Canada

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Justin Martsolf welcome graphic

04/27/2023

Introducing Justin Martsolf

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Workforce Development

State of Workers 2023

04/25/2023

Key Takeaways from Morning Consult’s State of Workers 2023

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Kurt Krause and Gary Sanchez

04/25/2023

Quarterly Note From the Advocacy Committee Chairs

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Visitor Services

True Omni media network

04/24/2023

How to Start and Scale Your In-Destination Media Network Revenue Model?

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Social Impact

Cultural Competence

04/24/2023

What is Cultural Competency and Why it Matters for Your Business

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Economic Development

#travelforward

04/20/2023

Travel Forward at This Year’s National Travel and Tourism Week

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How Explore Edmonton Utilizes the Event Impact Calculator (EIC) to Advocate for Hosting Events

04/20/2023

How Explore Edmonton Utilizes the Event Impact Calculator (EIC) to Advocate for Hosting Events

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