Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Success Measurements

Japan Travel and Tourism Association DNEXT meeting

Mar 25

Japan Travel and Tourism Association’s Strategy for Sustainable Destination Growth

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Event Impact Calculator (EIC)

Vancouver British Colombia aerial view of city

Jan 25

Attracting Large-Scale Global Events: How Vancouver Used the Event Impact Calculator to Secure the World's Premier Tech Conference

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Organizational Resilience & Growth

Harriet Tubman statue

Nov 24

Visit Cayuga's Inclusion Efforts Spur Economic Vitality and Community Empowerment

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Products & Tools

festival with a crowd of people facing a stage at night

Aug 24

Showcasing the Impacts of Festivals on Sacramento’s Community

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Success Measurements

Boy lying in hotel bed surrounded by pizza and snacks

Jul 24

Greenville’s Iconic Home Alone Experience Closes the Occupancy Gap

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Event Impact Calculator (EIC)

Empowering All: Leveraging the EIC for Stakeholder Engagement & Community Advocacy

Apr 24

Empowering All: Leveraging the EIC for Stakeholder Engagement & Community Advocacy

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Business Events

Branson MO

Nov 23

Creating Destination Site Visits That Are Curated Experiences

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Business Events

ACB group photo with certificates and dogs

Jul 23

Creating a Welcoming Environment That Drives Event Attendance

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Social Inclusion

Fort Lauderdale case study

Jun 23

How Welcoming “Everyone Under the Sun” Put Greater Fort Lauderdale in a League of Their Own

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Communicating value beyond heads in beds

May 23

Communicating Event Value Beyond Heads in Beds

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How Explore Edmonton Utilizes the Event Impact Calculator (EIC) to Advocate for Hosting Events

Apr 23

How Explore Edmonton Utilizes the Event Impact Calculator (EIC) to Advocate for Hosting Events

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Business Events

Southern-California-Attractions-North-Carlsbad-Beaches_1.jpg

Jan 23

CVB Advocacy Through Sales & Planning Support

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