Destination International Resource Library

Browse the full collection of sources including research, case studies and news.

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Marketing

kayaks on bayou

11/06/2026

The Art of the Destination Call-to-Action: Turning Inspiration Into Action

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Destination Branding

"specificity is the new reach" graphic

10/19/2026

Specificity Is the New Reach: 5 Ways to Stand Out in AI Trip Planning

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Community Engagement

savannah wedding

08/13/2026

Reimagining a Classic: The Visit Savannah Brand Transformation

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Community Engagement

Mesa and Colorado Springs

05/27/2026

Collaboration Over Competition: A "Staff-Swap" Between DMOs

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Technology & Digital Marketing

Eau Claire drone shot

05/27/2026

Creative Ways to Get Media Attention as a Secondary Market Destination

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Success Measurements

Pleasant Prairie logos

10/22/2025

Logos Are Just the Beginning of Branding

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Destination Development

Baton Rouge team poses by a sign that says Baton Rouge

09/29/2025

5 Steps to a Successful Brand Refresh

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Community Engagement

marketing and communications summit panelists on stage

03/24/2025

Conversations With Communities: Vital Insights from the Destinations International Marketing & Communications Summit

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Industry Solutions

covered bridge in lancaster, PA

10/11/2024

Pull No Punches: Why Tourism Marketers Need to Be More Aggressive

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