Episode 26

Welcome to the first of a special 3-episode arc around the release of our brand-new research study, Destination Promotion: A Catalyst for Community Vitality and its key findings. The report emphasizes the pivotal role of destination organizations in shaping the economic and cultural landscape of communities far beyond the realms of traditional tourism.

Our discussion will unravel how these organizations, by transcending their conventional focus solely on the hospitality sector, act as catalysts for a broad spectrum of economic benefits. Through research and analysis provided by Tourism Economics, Longwoods International, Clarity of Place, and MMGY NextFactor, the report illuminates the extensive, catalytic economic impacts of destination promotion.

This episode promises to offer insightful perspectives on how strategic destination marketing not only enhances visitor experiences but significantly contributes to the overall economic vitality, quality of life, and cultural richness of communities, organizations in fostering economic growth, cultural development, and community well-being.

As an expansion of the study, we developed 10 destination-specific case studies and their role in being a catalyst for community vitality. Join me in welcoming one of those destinations from the study as well as one of the research partners who helped work on the project. Welcome to the show Jayne Deluce, President/CEO from Experience Champaign-Urbana and Tina Valdecanas from Clarity of Place!