Jayne DeLuce, CDME

As President & CEO of Experience Champaign-Urbana and Executive Director of the ECU Foundation, Jayne DeLuce is passionate about building connections that enhance quality of life and foster a strong sense of place in promoting her brilliant community and alma mater, the University of Illinois.

Serving in this role for 16 years, Jayne and her team focus on sales & marketing, recruiting top talent, working with film makers, and developing the Champaign County African American Heritage Trail.

Jayne has served in leadership roles with Illinois Destinations Association, Upper Midwest CVB Conference, UI College of Applied Health Sciences Board, as well as contributes to Destinations International’s Advocacy and Social Inclusion Committees and multiple local organizations.

Her career includes roles with UI Campus Recreation, the Atlanta Olympic Committee, and Broward County (FL) Parks & Recreation. Jayne holds bachelor’s and master’s degrees from Illinois in Recreation, Sport & Tourism and earned her CDME during the 2020 pandemic!

Along with championing the community, Jayne and Joe enjoy family trips with their two daughters, new son-in-law, and best traveling dog, Milo.