2023 DestinationNext Future Study
Today’s conversation and guests to the show are here to discuss the flagship research project that was just released at Annual Convention, the 2023 DestinationNEXT Future Study. What is the future study for those unaware?
Well, Picture this: Over 800 destination leaders from 62 countries, all coming together to share their take on the sector’s trends and strategies shaping our landscape. This isn't just any report – it's the biggest and most extensive survey of its kind, providing a sneak peek into the future of destination promotion and our communities.
2023 marks a decade of the current iteration of study and here to mark this milestone and breakdown a bit of the report in the realm of advocacy, I am happy to bring on Paul Ouiment President & CEO of MMGY Next Factor and Greg Oates, Senior VP Innovation, MMGY Nextfactor.
About the Architects of Destination Advocacy
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by the team at Relic.