Victoria leads BVK’s travel practice, specializing in cultural and consumer trends that shape the industry. With a passion for bold problem-solving, she has dedicated her career to marketing travel experiences that enhance lives, build communities, sustain the environment, and drive societal progress. Victoria excels at blending science and art to transform research insights into groundbreaking work for brands across the travel sector, from destinations like Travel Wyoming and the Dominican Republic Ministry of Tourism to renowned hotels like The Broadmoor and Legendary Hotels.
Maria Sheetz is Senior Director of Media Solutions at Amadeus Hospitality, supporting DMOs and state tourism offices in the U.S. and Canada with research data and digital marketing solutions. Previously, she was Senior Director of Partner Development at Brand USA, managing partnerships to drive inbound international travel. Maria also held leadership roles at Choice Hotels International, bringing extensive experience in tourism and hospitality marketing.