The Proof Is Coming February 29th!

schedule 1 min read calendar_today
<span>The Proof Is Coming February 29th!</span>
Bottom Line:

On February 29th, Destinations International will release a major new research report titled Destination Promotion: A Catalyst for Community Vitality. And it will prove that destination promotion is essential!

A community creates a destination organization for one simple reason. It is not about heads in hotel beds, seats in restaurant seats, or return on investment. It is about helping a community achieve its goals by leveraging the power of destination promotion. This means that travel or destination professionals are essential, necessary, and extremely important to the vitality of a community.

Destination professionals bring strategies to achieve awareness and positive impressions, brand development, management and communication, promotion, marketing, sales, and visitor engagement. Destination organizations are the experts. They have the tools, knowledge, and relationships to provide the solutions. And most of all, they have something that no outside person will bring to the table: They have a love of their community to see it through.

We put this all in an infographic titled The Work of a Destination Organization, which we released at last fall’s Advocacy Summit. We call it the Community Vitality Wheel. Below, you can find a downloadable copy on our website here.   

We call it the Community Vitality Wheel because it shows how destination organizations and the destination professionals who work in them are catalysts for vitality in their communities. The other thing I said at the Advocacy Summit was that we in the destination organization field are essential, absolutely necessary, and very important. And I promised that Destinations International would prove it. On February 29th, we will keep that promise by releasing a new research report titled Destination Promotion: A Catalyst for Community Vitality. And we will share it with the world.

Mark your calendars – February 29th is Catalyst Day! 

About the Author

Jack Johnson

Chief Advocacy Officer
Destinations International

Jack manages the overall public policy operations at Destinations International including member advocacy education and training, development of destination tools and best practices, coalition work with peer organizations, industry research and related public affairs activities. Jack is a 2021 Smart Meetings Magazine’s Catalyst Award winner and one of Successful Meetings’ 25 Most Influential People in the Meetings Industry in 2018.

chevron_right More from this Author