There’s something special about walking into a room full of destination leaders, marketers, tourism professionals, and partners from all over the world—and knowing you're exactly where you’re supposed to be. As destination marketers, the Destinations International Annual Convention is more than a meeting; it’s a reunion, a brainstorming session, and a launchpad all rolled into one.

But to get the most out of this experience, you’ve got to do more than just show up.

Here are six things to know before you go, especially if you want to walk away with new connections, refreshed inspiration, and a deeper understanding of our industry.

You’re Not Alone

No matter your experience level, title, or the size of your organization—there are people here who get it. That moment when you had to explain to your board why engagement matters more than followers? They’ve been there. The time your entire campaign hinged on a shoestring budget and a burst of creativity? Yup, they know that hustle too.

Seek out those who work in similar roles or face similar challenges. Go to the breakout sessions, join roundtable discussions, or just introduce yourself to the person next to you in line for coffee. These are your people—and building those peer connections is how you grow your marketing network in ways LinkedIn never could.

Expand Your Circle

Let’s be real: it’s easy to gravitate toward the familiar. But real growth? That happens when you go beyond your comfort zone.

There are people here who don’t look like you, don’t think like you, and don’t do the same work you do. And that’s a gift. Make it a goal to meet five new people a day—from different departments, destinations, or even countries. Talk to a CEO, a membership director, or someone from visitor services. You’ll be surprised how much a new perspective can unlock fresh ideas for your own work.

Diversity—of background, thought, and role—is what makes our industry stronger. Let it stretch you.

Partners Make Progress Possible

Let’s talk about suppliers and partners. There’s a dedicated area at the convention where you can meet with industry service providers—and it’s well worth your time. These aren’t just names on a business card; they’re the people and platforms that can help you bring your campaigns, strategies, and ideas to life.

Whether it’s creative agencies, research firms, data providers, or tech tools—these aren’t just vendors, they’re potential collaborators. Make time to stop by. Ask questions. Grab their materials and follow up after the event. You might discover a solution that helps solve the very challenge you’ve been wrestling with for months.

You don’t have to do this alone, and these partners are here to help you succeed.

Leave Room for Real Talk

Yes, the session schedule is packed. Yes, your brain will be buzzing with ideas by noon on Day One. That’s exactly why you need to take time to decompress.

Accept that invitation to grab coffee.
Say yes to the spontaneous lunch.
Go to that reception or happy hour.

Those moments between sessions are where the magic happens. It’s where a hallway conversation turns into a future collaboration. It’s where you talk about the big picture with someone outside your role and suddenly everything clicks.

Sometimes the best insights don’t come from a keynote—they come from a casual conversation over cocktails.

Soak Up the City

This year’s host city is a marketing case study in motion. Chicago is bold, dynamic, layered—and it deserves more than a glimpse from your hotel window.

Walk the Riverwalk.
Snap a photo at “The Bean.”
Catch live jazz or grab a deep-dish slice.
Explore a neighborhood beyond downtown.

As destination marketers, we talk about the power of place every day—so don’t forget to experience this one. Even if it’s just a morning walk or a late-night bite, let Chicago inspire you. The stories, energy, and culture of this city might just give you the spark you didn’t know you needed.

Dress Smart, Walk Smarter

This isn’t the time to break in new shoes. Between general sessions, meetups, and offsite gatherings, you’ll be covering a lot of ground—so dress the part.

Business casual is the move, but don’t be afraid to pair that blazer with some clean, comfortable sneakers. You’ll see plenty of folks doing the same. Prioritize comfort and keep it polished. Your feet (and your energy levels) will thank you by Day Two.

The Annual Convention isn’t just about what you’ll learn—it’s about who you’ll meet, how you’ll grow, and what you’ll carry back to your own community. So show up ready. Show up curious.

Show up open.
Because the best part of being in this room? We’re all in it together.

And if this is your first Annual Convention—welcome. Don’t skip the first-timer events or receptions; they’re designed to help you get oriented, meet fellow newcomers, and feel at home fast. This industry is built on connections, and it starts the moment you walk through the door.

See you in Chicago.