Gathan Borden

Gathan D. Borden is a seasoned tourism marketer with over 18 years of experience helping destinations tell their stories through data, creativity, and strategy. As Client Relationships & Insights Manager at Tourism Economics, he works with destination organizations across North America to synthesize data and translate insights into action. A thought leader in travel, marketing, and economic development, Gathan has led award-winning campaigns, served on industry boards, and regularly speaks at national conferences. Known for blending innovation with authenticity, he is passionate about elevating brands, mentoring future leaders, and making tourism more inclusive, impactful, and sustainable.