In her role as Executive Director, Planning and Performance Reporting with Travel Alberta, Marney uses data to speak to the enormous potential of Alberta’s visitor economy, both now and in the future. With a wealth of in marketing and brand experience, as well as deep insight into the digital and data landscapes, Marney established Travel Alberta’s business intelligence team in 2020. Since then, her team has been Travel Alberta’s secret weapon, delivering data and competitive insights to fuel Alberta’s innovative development strategy.