Emily Zertuche, CDME

Emily Zertuche, CDME, is the founder and CEO of Zertura, which measures how AI assistants describe destinations. She spent eleven years at Visit Corpus Christi, rising from content strategist to Chief Marketing Officer and then Chief Brand and Innovation Officer. She serves on Destinations International's AI Committee and Marketing Committee, is a DI 30 Under 30 alum, and writes Signals, a Substack newsletter for destination marketers.