Tourism industry futurist David Peacock is the Senior Advisor to the Future Tourism Group at Simpleview, the global leader in software and services for digital destination marketing. Peacock followed up two decades of international success as a senior executive in television and electronic media by accepting a challenge to spearhead the creation of a groundbreaking tourism development incubator (RTO4.ca) in Ontario, Canada in 2011. He joined Simpleview in January 2020. He has a track record for growing and strengthening tourism economies, as well as working with Destinations International and DestinationNEXT. Peacock describes the Future Tourism Group as a vehicle for industry leaders to prioritize issues and participate in creating and beta-testing tools and processes to address them, much of the work mirroring strategies he developed for creating destination management networks where visitors, resident and businesses alike are partners in sustainable travel that builds great places to live that are great places to visit.