Brian Applegarth is the founder of the Cannabis Travel Association and Applegarth Strategies, a boutique marketing consultancy serving destination organizations and brands and specializing in cannabis tourism, engaging the cannabis travel audience to drive growth and measurable ROI. His work has earned recognition from the US Travel ESTO Awards, Visit California Poppy Awards, the Clio's, and the International Federation of Fairs and Expos (IAFE) Awards. Brian is the sole expert advisor on the first-ever ‘cannabis travel audience’ research in the United States. He leads the Cannabis & Hemp work groups for Destinations International and the California Travel Association.