Brian Applegarth is the co-founder of Cultivar Brands, a strategic marketing agency specialized at the intersection of travel, hemp, and cannabis. Brian was the sole expert advisor on the first ever national research on the Cannabis Travel Audience in the United States. Informed by proprietary research and insights, Cultivar creates data-driven strategies for destinations and works with trend-setting DMO's to normalize and integrate hemp and cannabis into the visitor economy. He is the founder of the Cannabis Travel Association and the creator of The Cannabis Trail, a nine-county cultural trail in northern California that celebrates the history of the cannabis legalization movement.