2019 Business Plan
Destinations International will continue to be the leading authority and resource to support the destination marketing and management industry and the community of people who make it work every day.
As the global trade association for destination organizations, convention bureaus and tourism boards, the Association supports the work of more than 5,400 professionals from more than 600 destinations in 15 countries across the globe.
Every day the Association works to raise the level of professionalism of the people who make up our industry. We support the exchange of relevant information and provide education, tools and best practices. We exert a collective influence in matters that impact our global community. And we position our industry as an important creator of economic opportunity in our member’s local communities and neighborhoods.
It is with the strategic goals and objectives as outlined in the 2019 Business Plan that Destinations International will continue our work of building the future of our industry through supporting each of our members with the programs they want, need and are willing to support.
What Drives Us
Four Cornerstones of Destinations International
About: 2022 Strategic Goals
2022 Strategic Goals
- Develop a more robust member and partner engagement strategy: Through listening, appreciating differences, and finding common ground, we will improve, expand, and create greater value in the ongoing engagement between our members and our team, our members and their peers, and our members and industry partners.
- Extend the reach of our industry advocacy, awareness and research: As the trade association for destination organizations, we will lead the effort to raise the profile of both our industry and our individual members, create tools to assist our members in doing the same, and develop a body of work that explains, showcases, and makes the case for the importance of our industry and our members.
- Enhance our content and professional development offerings: As the definitive resource for industry content, professional development, and career advancement for the destination organization community, we will enhance our offerings, expand our delivery platforms, redesign many of our current platforms, and enrich our content. To maximize the impact of our education efforts, we will increase our integrated content approach across all Destinations International’s delivery channels to meet our member’s needs, industry requests, and our business objectives.
- Heighten our organizational resilience and responsiveness: As we continue to rebound from one of the most challenging moments in our history, Destinations International will continue to heighten the resilience and responsiveness of the organization. We will continue to build the attitudes, beliefs, agility, and structures into our DNA that enables us to not just fully recover from in impact of the global pandemic and economic recession but propel ourselves to new heights for the benefit of our members, partners, and our industry.
- Tackle our industry strategic issues through the development of relevant content, education, solutions and tools: Our industry strategic issues represent significant global problems and opportunities that impact the direction of our industry and the success of our members. Each one of these issues are addressed in all our activities, programs, and solutions developed in the areas represented by our cornerstones.