Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Social Impact

group of people celebrating

08/08/2025

Visit Aurora: Creating Pride and Awareness Through Community Stories

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Technology & Digital Marketing

group of attendees pose in front of the Annual Convention sign in Chicago

08/07/2025

6 Shifts We’re Watching After DI’s 2025 Annual Convention

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Social Impact

a woman in a wheelchair exits a school bus alongside her friend

08/07/2025

Visit Tampa Bay: Driving Awareness and Authenticity through Accessibility Influencer Partnerships

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Organizational Resilience & Growth

Influencers Josh and Jase posing with a member of the Visit Lake Charles team

08/06/2025

A Real-Time Playbook for Destinations When Influence Arrives Unscripted

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Technology & Digital Marketing

Information desk at the Halifax visitor center

08/05/2025

Halifax Unveils AI Day Planner to Elevate Cruise Visits

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Community Engagement

speaker presenting to the crowd of listeners

08/05/2025

6 Essential Highlights from the Destinations International Annual Convention

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Success Measurements

07/31/2025

Modern SEO KPIs for DMOs & CVBs

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Community Engagement

a group of people stand in line for digital kiosks

07/30/2025

Winning the Crowd: How Interactive Touchpoints, Signage & Mobile Tech Elevate Global Events and Destinations

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Social Impact

large white building with people walking around it

07/30/2025

Tourism Kingston: No Food Wasted

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DestinationNEXT

airplane in the sky at sunset

07/29/2025

From Message to Mandate: What the 2025 DestinationNEXT Futures Study Means for Marketers

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Community Engagement

Frederick MD

07/23/2025

Behind the Scenes: What We Learned Shadowing Destination Teams

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Success Measurements

07/22/2025

Why Travel Marketers Must Measure Efficiency, Not Just Conversions

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