Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Destination Development

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04/27/2017

Who’s in Charge When It Comes to Talent?

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Technology & Digital Marketing

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01/25/2017

Can a Keynote Address Really Change Your Life?

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Membership & Partnership

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10/06/2016

AirBNB's Take on Our New Partnership with DMAI

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Research & Analytics

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08/15/2016

Does Anyone Know a Good Place to Stay In...

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Marketing

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04/18/2016

The Changing Role of the Website in Destination Marketing

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Marketing

03/02/2016

Virtual Reality is Starting to Knock the Socks Off Travel Industry Marketers

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Destination Branding

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01/06/2016

How to Measure the Success of Place Branding Initiatives

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Marketing

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01/05/2016

How Destinations can Reconnect with Travelers through Technology

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Economic Development

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05/04/2015

Tourism is Economic Development

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08/27/2014

Why Community Involvement is Important for Destination Organizations

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Destination Development

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03/14/2014

Using Hotel Performance Metrics to Demonstrate Value

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Business Events

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10/28/2013

Top 10 Digital Strategies to Reach Meeting Planners

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